Pioneer PRO AUDIO has partnered with Mixmag LAB LDN for 2022. The loudspeaker manufacturer has installed a full audio system into Mixmag’s HQ, from which the brand streams live sets by top DJ talent. Lab LDN is the most watched DJ booth on the planet, and the world’s longest running weekly DJ stream, reaching more than 30 million people in 2020 and with an average reach of more than 500,000 viewers per show in 2021. As well as promoting the biggest names in the industry, Lab LDN has supported breaking artists and showcased clubs, labels and festival takeovers for the last decade.
This year sees a total of 26 live streams from London, with a further 10 from other venues around the UK. Pioneer PRO AUDIO will also support these satellite events with mobile systems where applicable.
The system at Lab LDN is integrated into a fully branded DJ booth designed by Pioneer DJ, and provides premium club-quality sound for the intimate dancefloor, ramping up the atmosphere for guests lucky enough to be in attendance. Commissioned by Cosmic Electronics, it comprises 2 XY-2 tops with 2 XY-215S subs for the front area, with 2 XY-101 full-range speakers for guests in the area behind the DJs. 2 XY-2 and a single XY-215S for DJ monitoring complete the picture. The system is powered by 2 Powersoft QUATTROCANALI 4804 DSP+D amplifiers.
Kristian Van Haute, EMEA Sales Manager at Pioneer PRO AUDIO comments: “We’re very proud to have been invited to supply a system for Mixmag Lab LDN. It’s a very strong endorsement of the quality of our products. At Pioneer PRO AUDIO our aim is always to deliver optimal sound for both front of house and the DJs in the booth. The design of the system for Lab LDN achieves exactly what is required, and we look forward to seeing the events get underway.”
Nick Stevenson, Managing Director at Mixmag added: “Mixmag is incredibly proud to welcome Pioneer PRO AUDIO a as our new audio partner for Lab LDN. For over ten years Lab LDN has been the most watched DJ booth on the planet and now with Pioneer PRO AUDIO fitting a full club system into the Mixmag office, we can offer the world’s best DJs cutting edge tech and immensely powerful sound to match.”
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